Xiaomi beats Samsung in Smartphone category below Rs.10,000
Xiaomi has beat Samsung as the best smart phone seller in the category of smartphones selling under INR 10,000. Counterpoint Research, a market research firm released these figures in a survey about smartphones in the second quarter of 2017.
According to this survey, the top positions were taken by Xiaomi Redmi Note 4 at the first position with 7.2 percent, and Redmi 4 at the second position with a market share of 4.5 percent. This was followed by Samsung Galaxy J2 with 4.3 percent, at the third position. Oppo A37 took the fourth spot with a share of 3.5 percent and Samsung Galaxy J7 rounded off the list at the fifth position with 3.3 percent.
In a statement Tarun Pathak, the Associate Director at Counterpoint Research, says that “Xiaomi’s comeback can be attributed to strong demand for its sub-10K portfolio, making the Redmi Note 4 the top-selling model in the first half of 2017.This is the first time any brand has been able to topple Samsung which has held the best-seller slot for its models over the last four years due to its enormous reach and scale.”
Samsung has, however, retained its position when it comes to overall handset shipment. It stands first in both smart phone and feature phone categories, with a market share of 24.1 percent and 25.4 percent respectively.
The survey has also revealed a lot about general smart phone growth and usage in India. The fastest growing brands within the country are Oppo, Vivo, Gionee and Xiaomi. Smartphones that are LTE-capable have contributed to 96 percent of the shipment of smartphone mobiles.
The growth of the feature-phone segment is expected to grow with Reliance’s announcement of the JioPhone which is LTE based. This is going to slow down the conversion rate from feature-phones to smartphones.
The 4G handset base in India has crossed more than 150 million units. This makes it the third in the world, behind only China and the United States. It is, however, estimated that it will surpass the United States within a year.
Smart phone shipments have grown by four percent when it comes to performance. They have grown by a Year-on-Year (YoY) with the top 5 brands contributing to 70 percent of the smart phone market. This has left the local brands behind. “Local brands did relatively well during the quarter after three-quarters of lull but still have a significant task cut out to reclaim the market share back from rivals,” says the a Research Analyst at Counterpoint Research, Karn Chauhan.
Congratulations to Xiaomi which has been keeping itself busy in other spheres of the world of technology as well. This includes the wireless Oculus VR headset that it is planning to launch in collaboration with Facebook. You can read about this venture here.