Sony RX10 IV superzoom camera launched in India for Rs 1,29,990

By Techpads | Last Updated: October 11, 2017- 5:05 pm

Sony commented that the RX10 IV with its 20.2 Megapixel sensor would be ideal for those who wish to “capture more stunning stills and movies at every opportunity.”


Photography enthusiasts and professionals in India have something to cheer about! Sony has launched the eagerly-awaited RX10 IV camera in India, after unveiling its latest flagship camera at an event in New York City in September.

Superzoom, Superspeed, Super Clarity

Pitched as the ultimate point-and-shoot, the RX10 IV promises to be an all-in-one solution. Sony commented that the RX10 IV would be ideal for those who wish to “capture more stunning stills and movies at every opportunity.”

The latest model belongs to Sony’s Cyber-Shot RX10 series and its form factor and hardware are very similar to that of its predecessor, the RX10 III.

Everything’s Getting Closer!

The Sony RX10 IV bridge camera comes with a superzoom functionality. It has a Carl Zeiss Vario-Sonnar T* 24-600mm zoom lens with an aperture range of f2.4-f4, allowing 25x optical zoom. This promises high quality images and videos, even while shooting from a great distance.

Say ‘No’ to Shaky Videos!

The RX10 IV zoom lens is the same as that in the RX10 III, which had taken image stabilization to the next level. Powered by Sony’s trademarked SteadyShot technology, optical image stabilization helps eliminate shakiness and blurring when recording videos or taking photographs. You could be traveling on an interstate bus, but your video recording would not be shaky or dizzying!

You’re probably thinking that your phone already has image stabilization, right? Time to think again! Your phone has electronic image stabilization (also known as in-camera digital stabilization), which compromises resolution and content to eliminate shakiness after the recording. This effectively means lower quality videos. On the other hand, optical image stabilization makes use of components of the camera to counterbalance movements of the camera itself.

Addressing the Need for Speed

Sony said feedback from users had indicated high demand for speed. The RX10 IV can achieve up to 24 frames per second in continuous shooting. The EVF display lag during continuous shooting has also been reduced.

The new camera boasts the world’s fastest AF speed of 0.03 seconds and has 315 phase-detection points. The company mentioned that its 20.1 MP, 1.0-type Exmor RS CMOS image sensor offers “fast, accurate autofocusing at all times.”

Additional Features

The RX10 IV comes with a new electronic shutter that is completely silent, so you can take pictures without causing any distraction. It has a 3-inch display at the back, which allows touch input as well, which the RX10 III did not have. The latest model also has a high dot resolution of 1,440 K.

For added convenience, there is the option of displaying continuously shot images in groups, rather than as individual shots.

Costing a Pretty Penny

Most people will need to really dig into their savings to get this beauty home, with the camera being priced at ₹1,29,990. This matches the price of US$1,700, announced by Sony at its global launch event.

The camera is the Diwali bonanza for this year! It will be available at the Alpha flagship stores as well as major electronic outlets across the country from Saturday, October 14.