Nokia, which was once a leading player in the Indian market, began to experience a steady downfall in sales, with people favoring newer smartphones that offered dual camera, touchscreen and dual-sim technology.
Speaking at the ongoing Mobile World Congress (MWC) 2018, CEO of HMD Global announced ambitious plans to make the Nokia brand one of the top five smartphone makers in the world in the next three to five years.
Nokia, which was once a leading player in the Indian market, began to experience a steady downfall in sales, with people favoring newer smartphones that offered dual camera, touchscreen and dual-sim technology. With the entry of Chinese brands like Xiaomi and Oppo, the market saw more drastic changes, as these brands introduced high-end phones at very reasonable prices.
Nokia has decided to regain its lost status and has launched a good number of new and attractive offerings in the market.
Recently, the brand launched the Nokia 6 variant in India, with 4GB RAM and 64GB internal storage facility. The new smartphone comes with a 16MP rear camera and a 5.5-inch full HD display. It is available on Flipkart at a price of Rs.16,999.
HMD also launched the Nokia 8, which is priced at Rs.36,999, and is expected to come to our country by October. The device will be available in all retail outlets and at Amazon.in for online shoppers. Nokia 8, with a 13MP rear and front camera, will be a strong competitor to the higher end smartphones in the Indian market.
At the MWC being held in Barcelona, Spain, the Finnish smartphone manufacturer announced its plans to bring back a yesteryear favorite called Nokia 8110, referred to as the ‘banana phone’. This model first made an appearance in the pilot movie of ‘The Matrix’ trilogy and gained much popularity. The device is expected to be in the Indian market in May or the second quarter of this year. It is priced at approximately Rs.6,300.
HMD’s current focus is on India, Russia, Indonesia and some European countries, where the company feels the brand can create a strong foothold. The brand is not targeting the US as of now, though they have made statements about exploring the option.