‘Amazon launches Spark, a social network for its shoppers’

By Techpads | Last Updated: August 8, 2017- 6:23 pm
Amazon has launched Spark, a personal network for all of its shoppers

The users of Spark are going to be encouraged to post images, ideas as well as stories on the platform. They will also be allowed to react to any content that has been posted on the medium with the help of a smile button and comments.


Amazon has launched Spark, a personal network for all of its shoppers. This feature has been launched in order to enhance the product discovery on Amazon. The users of Spark are going to be encouraged to post images, ideas as well as stories on the platform. They will also be allowed to react to any content that has been posted on the medium with the help of a smile button and comments. The smile button will be having the same functionality that the like button has on Facebook.

Amazon has been inspired to launch this feature thanks to shoppable photographs that has been used by Instagram. The company wants to make sure that product inspiration can directly translate into a purchase with the mere click of a button on the platform. The company has been testing the beta version of Spark for a number of months and has only now gone ahead and launched the official version in the United States.

The feature is not available on the desktop version of Amazon and can only be found on the mobile application. Spark can be joined through the “Programs & Features” menu that is available on the navigation of the application. The platform then asks you to select any five interests that you would want to follow. More than five interests can be chosen as well but five is a minimum requirement. Once these interests are chosen, a customized feed will be created for you. This feed will have ideas, images and products relating to what you like or you would be interested in shopping for.

The categories that will be matched up to your interests will be similar to those that Amazon already has such as “Style & Fashion,” “Books,” “Home Décor,” “Toys & Games,” “Music,” “Technology,” and “Fitness.” There are also a few personalised categories such as “Cats,” “Internet of Things,” “TV Bingewatching,” and “BBQ.” The set up for Spark will also involve entering your name and enabling or disabling notifications for posts and comments.

Whenever your feed will contain a photo of something that is sold on Amazon, a shopping bag icon will be present on the bottom right hand corner. There will also be a number that will indicate how many items can be shopped from that particular photograph.

Through Spark, Amazon wants to introduce a new system by moving away from the existing one of Top Reviewers. It wants to reward those people who are Enthusiasts by providing them with a badge that will appear on the post that they write on Spark. In order to be an Enthusiast there are two requirements. One is that you have to be an Amazon Prime member and the other is that you need to contribute to Spark. Non-Prime members cannot post or comment on Spark but can only browse through the platform.

As of now, the feature has only been launched on the iPhone while its Android launch is still being awaited. Amazon has been making a number of changes and updates to its services with the recent launch of Alexa taking place on Android devices as well. (Hyperlink here) One can only wait with bated breath to see what they come out with next!