The Bharat 2 Ultra comes with a 4-inch WVGA display, and runs on Android 6.0 Marshmallow out-of-the-box.
With competition in the ultra-affordable 4G smartphone space heating up in India, Micromax has launched its Bharat 2 Ultra just a week after it made its Bharat 1 4G enabled mobile phone available in the country. This time, however, the smartphone maker has partnered with Vodafone, launching one of the cheapest 4G phones in the country, at ₹999, in direct competition with Jio’s attempts to dominate this space. The Bharat 2 Ultra will be available across India from November.
How is This Phone So Cheap?
While the manufacturing cost of this smartphone is still unclear, anyone with an existing or new Vodafone connection can purchase the Bharat 2 Ultra for an effective price of ₹999. How this works is that you will initially need to buy the smartphone for ₹2,899. Following this, you will need to recharge through Vodafone for the next 36 months, where you need to recharge for a minimum of ₹150. You can recharge in small amounts too, as long as the total adds up to ₹150 each month.
On the completion of the first 18 months, Vodafone will give you a cashback of ₹900, which will get transferred to your M-Pesa wallet. After the next 18 months, i.e., on the completion of 36 months, you will receive another cashback of ₹1,000. So, after 36 months, you get back a total of ₹1,900, which means that the phone actually cost you ₹999.
However, Vodafone, unlike other carriers in India, has not introduced an exclusive voice or data plan to go with this device. What this means is that you have no restrictions on how much data you use, as long as you fulfil the minimum recharge requirement per month of ₹150.
Is Bharat 2 Ultra Worth It?
The smartphone comes with all the usual features you expect in a smartphone, although in a slimmed down version. The Bharat 2 Ultra comes with a 4-inch WVGA display, and runs on Android 6.0 Marshmallow out-of-the-box. Powered by a Spreadtrum SC983 quad-core processor, this phone offers 512 MB of RAM, with internal storage of 4GB.
For the cameras, there is a 2MP rear camera and a VGA selfie camera, along with features such as burst, frame and scene modes. The smartphone runs on a 1,300mAh battery.
The Bharat 2 Ultra is actually the sixth one in the Bharat series from Micromax. The company claims that it has been able to achieve sales of 2 million units of its affordable Bharat series in India. In addition, this isn’t the first time that the company has partnered with an Indian network services provider either. The Bharat 1 4G had been launched in collaboration with BSNL, and comes with the network’s ₹97 plan, with unlimited calling, and free SMS and roaming, on purchase of the phone. This plan is valid for one month. The Bharat 1 is priced at ₹2,200.
Commenting on the launch of the Bharat 2 Ultra, Associate Director of Consumer Business at Vodafone India, Avneesh Khosla, stated, “We are delighted to partner with Micromax to democratize the 4G smart phones at a never before price of under ₹999. This will help fulfill the aspirations of several million phone users across the country who desire a smart phone but couldn’t afford one. It will also encourage current non-users of 4G to upgrade and enjoy a richer user experience with Vodafone SuperNet 4G.”