The headset also comes with a mini USB cable. With the Bluetooth feature, users can listen to music via their phone and even have two-way conversations.
Sub-brand of LatestOne.com, PTron, has launched “Viki,” it Bluetooth headphone sunglasses. Suitable for both men and women, these sunglasses are available only on LatestOne.com’s e-store and are priced at ₹999. The mobile accessories brand stated that this “exciting new product” was designed to give a sporty look with a classy touch. With this launch, PTron has expanded its range of headphones, in keeping with the company’s strategy to innovate and introduce unique products in an attempt to keep pace with the rapidly changing customer demands and technological advancements.
LatestOne.com is a Hyderabad-based e-commerce company that specialises in mobile and tech accessories, such as headsets, cables, Bluetooth devices, smartwatches, tablet accessories, power banks and more. With an inventory of more than 10,000 products, the company works through fulfillment centres in Mumbai and Delhi. LatestOne.com is owned by Palred Online Technologies Pvt. Ltd., a subsidiary of Palred Technologies Ltd.
Viki Bluetooth headphone sunglasses are said to be “ideal for outdoor sports addicts, runners, cyclists, hikers, backpackers to weekend warriors to the less intense, friends and family looking to enjoy and participate in life’s moments.”
Designed to be foldable, this headset weighs in at 52 gm and has dimensions of 172 x 160 x 40 mm. The headphone buds extend 14mm from the frame, with their lever being adjustable up to 270 degrees. The sunglasses are made of black polarized lenses, while the headphones come with a 150mAh lithium battery, which claims to provide up to 6 hours of battery life. It takes about hours to charge.
With 256MB of RAM and internal storage of 8GB, PTron Viki can be used to answer phone calls too, with the use of its multi-function buttons. In addition, it supports audio formats of .mp3, .wma and .wav, with connectivity to all Android smartphones. The headset also comes with a mini USB cable. With the Bluetooth feature, users can listen to music via their phone and even have two-way conversations.
What’s more, the company claims that the black polarized lenses can protect eyesight by filtering light, while the Bluetooth feature supports 10 metres of wire-free communication. Some of the key features listed for PTron Viki include:
LatestOne.com claims that being attractively priced at ₹999, 10,000 units of PTron Viki were sold within the first three days of its launch, with a majority having been sold through pre-launch orders, especially from South India. The company also stated that the sales were mostly made to Gen Z and millennials, with 43% being sold to the former category and 40% to the latter. Gen Z and millennials are more aware of the latest tech and are more accepting of online purchases, while aspiring to own the latest that technology has to offer.
“LatestOne.com is glad to launch PTron Viki. There is no doubt that Viki is a unique product, and we are overwhelmed with the kind of response we have received from our patron consumers. I believe that Viki is an apt accessory for bike riders due to its multi-functionality. I am confident that we will be selling 200,000 pieces of PTron Viki in next 6 months,” said Ameen Khwaja, Founder and CEO of LatestOne.com.
According to a report by Global Market Insights, the earphones and headphones market is expected to grow at a CAGR of 5% between 2017 and 2024, driven by the comfort and convenience afforded by advancing technology.