Sony A7R III Full-Frame Mirrorless Camera Launched

By Techpads | Last Updated: October 31, 2017- 6:51 pm
Sony A7R III Full-Frame Mirrorless DSLR Camera Launched

Keeping in line with the trend of the company's A-series cameras the video of A7R III also offers an impressive array of specifications.

Sony has launched the A7R III Full-Frame Mirrorless camera, which is the latest offering in its A7 series. Like the AR II, the A7R III has a 42.4-megapixel BSI CMOS sensor with a gapless chip comprising anti-reflective coating which “dramatically improves light collection efficiency, resulting in high sensitivity with low-noise performance and wide dynamic range,” according to the company.

The BSI CMOS is powered by an updated BIONZ processor which is claimed to be approximately 1.8 times faster than the camera offered by its predecessor. This allows the A7R III to a offer a speed of up to 10fps and better autofocus performance of 399 phase detection auto focus points which cover   approximately 68% of the area of an image.

With the new camera a user can shoot roughly 76 compressed or 28 uncompressed RAW images in the burst mode. This latest product from Sony also offers 425 contrast detection AF points. In addition, the body of the camera has an in-built 5-axis image stabilisation with which it is possible to achieve a 5.5 step shutter speed. Moreover, in the new model the ISO speed has gone up from 25600 to 32000 whereas the Eye AF has improved in terms of detection precision as well as speed.

Keeping in line with the trend of the company’s A-series cameras the video of A7R III also offers an impressive array of specifications. The camera can record a 4K footage by using the entire width of the sensor and also has a Super 35mm supersampling mode for recording videos. While shooting the Super 35mm format, the A7R III utilizes the full pixel readout sans pixel binning. The mirrorless camera does this to gather 5K of information prior to downsampling the footage to 2160 x 3840, which results in good quality 4K videos.


Pixel Shift Multi Shooting

Moreover, the camera features a S-Log 3 and supports the Hybrid Log Gamma or the HDR standard. Besides, it can record full HD video at up to 120FPS. Another new feature is the Imaging Edge, a Sony software which enables both pre and post-processing work like live-view PC remote shooting as well as RAW development. Yet another striking feature which makes its debut in the A7R III is Pixel Shift Multi Shooting. This feature enables the shifting of the sensor in 1-pixel increments to enable it shoot four separate images. These images can be processed with the help of the Imaging Edge software. The company has also included the FE 24-105 G OSS lens in its full-frame FE lineup. This lens incorporates a standard zoom with a f/4.0 aperture across the entire range.

The latest camera from Sony’s stable comes with a 3-inch touchscreen and an AF On button. Moreover, it features a joystick at the rear for navigation and moving focus points. Other improvements comprise an OLED electronic viewfinder which offers a higher resolution than that offered by the AR II, dual SD card slots which are meant for UHS-II as well as UHS-I cards and also the USB Type-C or the USB 3.1, Gen1 port.