Google will not display a change in country code top-level domain names (ccTLD) as it will automatically provide you with the appropriate service specific to your location.
Google will now show search results that are based on your location. In simple parlance, what this means is that the search engine has disabled the option of generating country-specific results when you visit different domains. So, irrespective of whether you visit google.co.uk, google.co.jp or google.com, you will get country-specific results that are only relevant to your location.
Elucidating on the changes via a blog post, Google’s Product Manager, Evelyn Kao, said, “Today, we’ve updated the way we label country services on the mobile web, the Google app for iOS, and desktop Search and Maps. Now, the choice of country service will no longer be indicated by domain. Instead, by default, you’ll be served the country service that corresponds to your location. So, if you live in Australia, you’ll automatically receive the country service for Australia, but when you travel to New Zealand, your results will switch automatically to the country service for New Zealand. Upon return to Australia, you will seamlessly revert back to the Australian country service.”
In its new avatar, the search engine will not display a change in country code top-level domain names (ccTLD) as it will automatically provide you with the appropriate service specific to your location. Google has clarified that this modification “will not change how the company deals with obligations under national law.” Moreover, it will not affect the working of the Google iOS app as well as Google Search and Maps on the web.
The company is going ahead with the change as a majority of the searches are related to location. Besides, it is vital to provide information specific to a user’s location as it generates the best results. Currently, other services like the Google Earth, Gmail, and YouTube are already offering location-specific searches.